Big name player - short term manager.

Why do clubs still insist on employing ex-big name players as managers, when this strategy clearly does'nt work. Lets look at the evidence - Clough, Ferguson, Revie, Shankly, Stein - they may have played the game, but they never excelled as players. O'leary, Ince, Wise, Adams - they may have excelled as players but they have yet to prove themselves as competant managers. Chairmen need to look beyond the hype and realise that most managers that stand the test of time were never big time players-once they realise this we may see the end of the current farcical nature of managerial appointments and sackings that blight the Premier League.